Our goal is to create a custom technology solution for your business that will give you an edge over your competitors in terms of credibility and flow of information. This page stores a collection of informative articles that pertain to technology use in business.  Please let us know if you found any of these postings helpful. These small business articles have been archived for their continued usefulness.

Home Court Advantage (04/29/2005)

Starting from home was the right move for our 7 homebased young millionaires. Now they're netting sales in the millions, all before turning 40. If you've ever thought homebased entrepreneurs were part-time hobbyists with lightweight incomes, or that young entrepreneurs were slackers unaccustomed to big-time responsibility, you're in for an eye-opener. These seven entrepreneurs all started their multimillion-dollar businesses at home when they were under the age of 40. (Read Article)

5 Search Engine Mistakes Not to Make (03/31/2005)

If you want to improve your search engine rankings, first fix these critical errors that can make your site invisible on the internet. People searching for your products or services on the Internet can be an important source of new customers for you. Because someone searching for what you sell is already "sold"—they're looking to buy. Where else can you find that kind of qualified sales lead? (Read Article)

The Dos and Don'ts of Search Engine Optimization (02/28/2005)

If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow. (Read Article)

10 Essential Elements Your Site Must Have (01/31/2005)

Whenever business dies down a bit or you find yourself with some time on your hands, take advantage of the lull by going through your site with a fine-toothed comb. The simpler and more user-friendly your site is, the more sales it will generate. It's as simple as that. So you should always be thinking about how you can remove any unnecessary clutter, confusing links or visual eyesores to let your sales copy stand out. (Read Article)

Using Drop Shippers for Your Online Store (12/31/2004)

If you've been interested in starting your own Internet business, but you've been trying to avoid the hassles of things like developing and producing products, tracking your inventory, setting up warehouse space, and maintaining a confusing shipping/receiving infrastructure, then drop shipping may be the answer. (Read Article)

Combatting Shopping Cart Abandonment (11/30/2004)

Despite widespread knowledge of the problem, shopping-cart abandonment continues to plague e-tailers. In fact, 52 percent of shopping carts were abandoned last year, according to Geoff Ramsey, CEO and co-founder of e-business research firm eMarketer in New York City. (Read Article)

Adding Stickiness to Your Site (10/29/2004)

Your site is up, so now how do you make it special and filled with content that attracts visitors and keeps them coming back? (Read Article)

Three Traits of Successful Websites (09/30/2004)

I'd like to share some personal insights with you that I believe will really help you move forward in your online business goals. The spark of inspiration for this article came when I was reviewing the interviews that had been conducted for our new site, Secrets To Their Success, where each month you'll find new interviews with real people who've had extraordinary success on the Internet. (Read Article)

21 Ways to Promote Your Site Online and Off (08/30/2004)

1. Always put your URL on letterhead, business cards and in e-mail signatures; wherever potential visitors are likely to see it. (Read Article)

Is Your Wi-Fi Network Wariness Warranted? (07/30/2004)

A wireless network in the workplace can increase productivity, mobility and vendor and customer satisfaction, but are they secure? As workers buy laptops with built-in wireless capability and public wireless "hot spots" are popping up everywhere from coffee shops to hotel rooms, companies are installing high-speed Wi-Fi wireless networks in the office.  But security fears linger. (Read Article)

Cheap Ways to Drive Site Traffic (06/30/2004)

It's been a long time since I talked about two of my favorite Internet marketing strategies: pay-per-click (PPC) search engines and affiliate programs.  These are two of the best tools you can use to bring hordes of people who are interested in buying your product or service to your Web site with little or no risk to your pocketbook. (Read Article)

WiFi high Crimes (05/31/2004)

A local Washington DC television news station wanted to do a WiFi "hack."  Their plan was to sit in a local coffee shop (named after the Pequod's first mate) and try to read their neighbors' e-mail or Web browsing.  They had a simple question for me: "Is it legal?" (Read Article)

They Clicked, They Left (04/30/2004)

If you're like most companies, you focus on driving traffic to your Web site via advertising.  If too few visitors buy something once they're there, you blame your marketing program.  You may say the media costs were too high or the clicks were junk traffic.  True, some marketing campaigns will perform better than others.  But in many cases, you can improve your visitor-to-buyer conversion rate just by modifying your Web site, not your marketing. (Read Article)

Creating a Great Business Card (03/29/2004)

A business card is an integral part of any good marketing plan. For its size and cost, it's probably the most powerful part. Of course, you can't expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. (Read Article)

How Flashy Websites Can Turn Off Customers (02/27/2004)

If there were an official Web design "Hall of Shame," a special wing would be devoted to the misuse of Flash. It's easy to spot a Flash offense, even if you don't recognize it as such. The most common is a "splash" -- an introductory page that fills the screen with a lot of animation, little information, and a usually small, minimalist button that says: "Skip intro." (Read Article)

Tech-Security Issues Burden Smaller Firms (01/30/2004)

The day the "I Love You" e-mail virus struck was a heartbreaker for Richard Underwood. The systems engineer in charge of the 160-computer network at Chaparral Energy LLC, an oil-and-gas producer based in Oklahoma City, was driven to despair when employees, wooed one morning three years ago by the promise of an e-mailed love letter, clicked on the message's dangerous attachment. That sparked a wild proliferation of the virus through office e-mail lists. (Read Article)